Prime is committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the UK General Data Protection Regulations (GDPR) 2018 and the UK Data Protection Act 2018.


Our Data Protection Officer (DPO) is Graham Joslin.



We collect information about you for marketing and promotional activities and to provide you with the best service possible. The legal basis under which your personal data is gathered requires your consent. You have the right to withdraw your consent at any time by contacting Prime using, We will give you the chance to opt-in to receive marketing emails from us.


We may collect, store and use the following kinds of personal information:




Phone Number

Email Address

IP Address

This information is stored on our internal systems and our website simply verifies you as a customer of Prime We will never collect sensitive information about you without your explicit consent. The information we hold about you will be accurate and up to date. You can check the information that we hold about you by visiting your account or emailing us


If you find any inaccuracies, we will delete or correct it promptly. The personal information that we hold will be held securely, in accordance with our internal security policy and the law. We will not sell your information. We may use technology to track the patterns of behaviour of visitors to our site. If you have any questions/comments about privacy, you should contact us by emailing  Customer data which is deleted is removed in accordance with EU & UK General Data Protection Regulations (GDPR) requirements.



The GDPR provides the following rights for individuals:


The right to be informed

The right of access

The right to rectification

The right to erasure

The right to restrict processing

The right to data portability

The right to object

Rights in relation to automated decision making and profiling

The right to withdraw consent at any time (where relevant)

You have the right to lodge a complaint with a supervisory authority in the event, that you believe that Prime has not handled your data in accordance with the appropriate regulatory legislation. The supervisory authority for the UK is the Information Commissioner’s Office (ICO: Wycliffe House, Water Lane, Wilmslow, SK9 5AF).



We use the information you provide for the following purposes:


To send newsletters and details of offers and promotions in which we believe you will be interested

To improve the design and content of the Prime website

To perform other general marketing and promotional activities focused on our products and services

To work with social media providers - such as Facebook, Instagram and Twitter – where we interact with you on social media

We use cookies to give you the best experience on our website and also to allow us and third parties to tailor ads you see on our website. For more information, please see our full [cookie policy].

To deliver advertising across various social media and other online platforms (e.g. Google, Facebook)

To work with professional service providers, such as marketing agencies & advertising partners to share relevant and appropriate marketing content via social media advertising




Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.


Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area:


United States of America

Russia (Russian Citizens Data Only).

Where this is the case, Standard Contractual Clauses will be used to ensure appropriate data protection measures have been deployed.


Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.



By submitting information to Prime you consent to the collection and use of this information by Prime and its Service Providers (if any). If we decide to change our privacy policy, we will post those changes on this page so that you are aware of what information we collect, how we use it and under what circumstances we disclose it. We may also notify you in writing.



Your e-mail address will be used to communicate marketing and promotional activities.


If you have opted to receive marketing emails from us, we will send you information and stories in which we believe you will be interested. It is possible to unsubscribe at any time, by hitting the unsubscribe button in any of the Prime emails we send you.


We have designed our site to protect the information we collect online from unauthorized access. We safeguard your private information by implementing the appropriate physical, electronic and managerial procedure necessary to protect your privacy. To further protect your security, we also take the reasonable steps to verify your identity before granting access to your personal profile or making data changes. We are committed to protecting your privacy and have security measures in place to prevent unauthorized access to and disclosure of your personal information.


Prime does not sell, trade or rent your personal information to others. To better tailor our services to our customers' needs,Prime. We also share this generic information with our advertisers and other interested, reputable parties with whom we have established a formal business relationship. For example, we may tell advertisers which areas of the site have received the most customer traffic overall, or more specifically, how many customer types have visited certain pages. However, we do not disclose the identifying information of individual customers with advertisers. We also do not use or share the personally identifiable information submitted to us by any other means without providing our customers the choice to opt-out or otherwise bar such unrelated uses.



Cookies are alphanumeric identifiers that are transferred to your computer's (or alternative web browsing device’s) hard drive through your Web browser to enable our systems to recognize your browser and to provide [rich shopping features such as recommend products and loyalty discounts, as well as the storage of items in your Shopping Basket between visits].


The Help menu in most common browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, because cookies allow you to take advantage of some of Prime’s essential features, we recommend that you leave them turned on.



Google Analytics is a system used by many websites to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users. The cookies are able to collect an anonymous customer number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics data and help us ensure your website experience remains relevant across devices. They do not contain any personally identifiable information. These cookies may be used to help us target advertising on platform providers such as Google and Facebook.


You can find out more about how Google use cookies at (English only).


Please read our full Cookie Policy for further information.


Prime may from time to time share your details with third party analytical resources for the purposes of better understanding customer behaviour and performance, website performance, improved ad relevance and any other analytical process to give Prime a better understanding of how to develop its offering to its customers.


These third parties will be employed solely for the purpose of the aforementioned analytical purposes, and as such Prime will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between Prime and the third party, and Prime will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as Prime itself employs.


Failure on the part of the third party to meet its contractual obligations will result in Prime recovering the data and taking all reasonable actions to ensure the third party no longer has access to the shared data. Any third-party cookies used on Prime will adhere to the same standards as first party cookies and not collect any personally identifiable information.



Social Media Plug-ins for Facebook and Twitter obtain data for tracking purposes. This included the ability to track an audience across device for advertising purposes in line with the Terms of each social media platform.


International PrivacyPrime visitors or registered community users, as security policies may vary according to the individual Internet laws in each host country.



If you have any queries about our Privacy Statement you should contact us by e-mail



The Prime website is owned and operated by WiggleCRC Ltd.


WiggleCRC Ltd is registered in the United Kingdom at


1000 Lakeside, Suite 310, Third Floor N E Wing, Portsmouth, Hampshire, PO6 3EN / Company No: 02667809 / VAT No: GB884 2571 94


You can contact us by writing to the business address given above, by using our website contact form, by email to