An update to our RR and RD wheelsets

From this day forward, our highly-reviewed, and ever-popular RR and RD wheels will be inducted into the Doyenne product line.

Why? We hear you ask. We’ve recently injected a lot of R&D love into these wheels and believe they more than deserve to sit within the Doyenne line-up. Well, this and the fact that we want to make our range a lot easier for our riders to understand.

The latest Doyenne rim and disc wheels (previously RR and RD) have been packed with all the latest Prime technology to offer cutting-edge performance across all disciplines. So, what’s new? 

We’ve updated and improved the rim profiles of our new Doyenne wheelsets to be more aerodynamic as well as structurally stronger owing to its T700 UD Carbon Fibre construction. This in conjunction with our J-bend hubs and lightweight Pillar spokes means that the Doyenne line-up is the perfect upgrade for any bike.

The Doyenne line-up also now features our new dual-sprung star ratchet hub engagement system with Japanese steel sealed bearings, and 36 points of engagement to ensure every pedal stroke is optimised for maximum power transfer and pickup.

For Prime, the Doyenne product family represents technology, innovation, and performance.


The full Prime product range is now as follows. 

Primavera - Our high-end, top-of-the-line carbon wheels and componentry

Doyenne - Carbon and aluminum componentry that’s been injected with the latest technology 

Attaquer and Barouduer - performance aliminium wheelsets 

Noosa - TT-specific componentry and wheels 

Orra - Gravel-specific componentry and wheels 

Prima XC - An extension of our Primavera range, tailored for the demands of XC racing

Prime - Never Accept Ordinary.