Prime Product Range 2016

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At the heart of Prime Components are our road wheels, developed using our extensive wheel building experience exclusively for Chain Reaction Cycles. The combination of Chain Reaction Cycles buying power and their direct to consumer website means that Prime can bring you quality wheels with the latest specifications at great prices backed up by Chain Reaction Cycles award winning customer support. We offer an extensive range of road wheels with carbon rims for tubular and clincher tyres, in both rim brake and disc brake options, as well as alloy clincher rims with rim and disc brake versions.


Our carbon rims are designed with the latest 25mm wide “tear drop” rim profile for improved aerodynamics and ride feel using wider 25c plus tyre sizes. Our clincher tyre rims all come set up ready to be ridden with tubeless tyres but can be ridden with standard tyres and tubes. We believe strongly in riding road tyres that are tubeless for a better ride quality and improved puncture resistance. Our disc brake wheels are designed to withstand the greater braking force around the hub whilst our carbon rim brake rims come with specific brake pads that have been developed and tested to provide industry leading braking performance on a carbon rim.


We offer several grades of hubs to suit different budgets but all come with quality cartridge bearings. Check out our disc brake hub options that come with adaptor kits to fit to 12mm or 15mm through axle or quick release on the front and for the rear 142 x 12mm through axle or 135mm quick release. The sum of all this is an exceptional range of lightweight performance road wheels.